MIKE PORTNOY

Modern Logo for Iconic Drummer

BRANDING // LOGO DESIGN // ART DIRECTION

OVERVIEW
A rebrand concept for legendary drummer Mike Portnoy, designed to move beyond outdated metal tropes with a striking modern identity that still honors his high-energy, technical style.

MY ROLE
Concepted and created this as a personal exploration into music branding. Designed a clean, bold logo that challenged genre norms while embracing a more versatile and lasting visual system.

Previous
Previous

Hot Stuff // Bold Branding and Packaging for Hot Sauce

Next
Next

Lynq // FinTech Brands Solve an Industry Problem