BRANDING // LOGO DESIGN // ART DIRECTION // PACKAGING DESIGN // PRINT DESIGN
OVERVIEW A vibrant, cheeky hot sauce brand crafted to be as bold as its flavor. Featuring a versatile logo system used as a heat-level meter inspired by retro gaming, the identity brings personality and punch to every bottle with a playful, high-impact visual branding.
MY ROLE Designed the entire brand from scratch, including visual identity, packaging, and brand tone. Chose hot sauce as a creative playground for expressive design, using 3D modeling to build an immersive, presentation-ready experience.