HOT STUFF

Bold and Fun Branding for Hot Sauce

BRANDING //   LOGO DESIGN  //   ART DIRECTION   //   PACKAGING DESIGN  //  PRINT DESIGN

OVERVIEW
A vibrant, cheeky hot sauce brand crafted to be as bold as its flavor. Featuring a versatile logo system used as a heat-level meter inspired by retro gaming, the identity brings personality and punch to every bottle with a playful, high-impact visual branding.

MY ROLE
Designed the entire brand from scratch, including visual identity, packaging, and brand tone. Chose hot sauce as a creative playground for expressive design, using 3D modeling to build an immersive, presentation-ready experience.

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