BRANDING // PHOTOGRAPHY // ART DIRECTION // LOGO DESIGN // IDENTITY DESIGN
OVERVIEW A boutique hotel identity inspired by the iconic swans of Lake Eola. Created through the Orlando AIGA Mentorship Program, the brand blends local heritage with refined, contemporary elegance to feel timeless yet unmistakably Orlando.
MY ROLE Handled every detail of the brand, from naming and logo design to photography and interior direction. 3D renders were used to bring the visual system into physical spaces, creating a fully immersive experience.