French Dog Food Takes Over NYC

OVERVIEW
Bab’in’s U.S. debut transformed Central Park into a French-inspired culinary experience for dogs, blending premium storytelling with large-scale experiential design. The activation introduced the brand throughan immersive street-level campaign built for both buzz and conversion.

MY ROLE
Helped shape the creative direction of the activation by guiding the French bistro-inspired visual approach across the experience. Focused on balancing premium brand storytelling with bold visuals that could command attention in the middle of New York City.