BRANDING // PHOTOGRAPHY // ART DIRECTION // LOGO DESIGN // IDENTITY DESIGN
OVERVIEW A luxury hotel brand inspired by the iconic swans of Lake Eola, blending local character with modern elegance. Created as part of the Orlando AIGA Mentorship Program, the identity aimed to feel both timeless and uniquely Orlando.
MY ROLE I shaped every detail — from naming and branding to photography and interior design. The goal was to craft a story guests could feel the moment they stepped through the door.
