BRANDING // LOGO DESIGN // ART DIRECTION // WEB DESIGN // ORGANIC SOCIAL
OVERVIEW A consortium of fintech leaders built a platform by the industry, for the industry—and needed a brand that reflected both trust and innovation. The identity was designed to position them as both credible and forward-thinking from day one.
MY ROLE Partnered directly with stakeholders to design a logo that visually represents the power of collaboration. Assisted with launch materials—organic social, PR, and a new website that brought the brand to life.