A New Look for Veterinary Giant

OVERVIEW
A major platform in the veterinary space needed a smarter, more intuitive site. The redesign prioritized UX, clarity, and cohesion across a sprawling ecosystem of brands, events, and publications.

MY ROLE
Led the creative direction for the website redesign, establishing the visual system and user flow through a new homepage. Oversaw internal page designs, guiding other designers and aligning teams around a cohesive experience.