FLORIDA DEPARTMENT OF CITRUS
Flexible International Websites Design
WEB DESIGN // ART DIRECTION // UI/UX
OVERVIEW
A global refresh for Florida’s fruit export brand, spanning 9 international websites in 4 languages. The goal: bring a more vibrant, modern tone to a long-standing organization and its important to global markets.
MY ROLE
Redesigned the full site experience with a flexible system that worked across languages and regions. Directed junior designers while owning the design of key pages—ultimately leading to a second business opportunity to work on their domestic site.
